Poker Underworld’s Greatest Challenge
Update: We were approved on Yahoo today after removing dollar signs from our balance totals.
I thought today I’d blog about one of the biggest issues I face in running Poker Underworld - negative connotations with gambling. Since I first started trying to promote Poker Underworld in February, I’ve faced adversity with every advertising channel I’ve attempted to use. Every company has seen the word Poker and (at least initially) denied our application to advertise on their network.
Poker Underworld is a free Poker game. No wagers take place here. We do not accept memberships for enhanced features or paid entry into tournaments - we don’t even accept donations. We do not run advertisements for pay-for-play Poker games, even though that would logically be a profitable upsell to our customers. In fact, the original concept behind Poker Underworld has always been to stand as an alternative to online gambling, and to use a mixture of web 2.0 style social networking features, and a community based competition, to create an alternative that is fun to play and challenging without the need for real wagering.
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Back in the first week of February when we were getting ready to go live, we decided to hold off on adding forums until we hit 1000 players to avoid having boring, empty forums laying around. Last week we passed 1000 players without even realizing it and before I could get my act together and put the forums online we’d already passed 1500 players!
Congratulations to the first Poker Underworld challenger to reach $1,000,000! We’re playing for points but it’s great to see, and it gives me a chance to talk about how we’ve grown up over the past month or so since we launched.
I’ve been feeling like there was something missing from the Poker tables at Poker Underworld. They felt too disconnected from the community features on the website, and as we went into our 2nd week since going live, I was noticing that not many players were using those community features. In fact, not many people were adding avatars, and the website is full of ? icons these days!
Well, in case you’ve failed to notice - we opened the tables and went live last week!
We’re getting pretty close to opening the games up to the public. The last few weeks have been hectic and we’re really excited about finally going live. We’ve finished adding features such as RSS feeds, messaging, comments, poker story blogging, hand history and hand analysis… so we’re just about ready to invite everyone in to enjoy it.
We really hope that Poker Underworld will be popular, because we’d love to give away some great prizes every month to our members. We’re currently ranking players by their chip stack, however we have bigger plans then that. Once the head to head challenge feature is ready, we’ll be able to do a lot of really fun things with tournament style head to head matchups. Because everybody will be ranked, we can start to rank players the way Tennis is ranked - not just by how much you win, but by WHO you win against. This way, sharks taking advantage of new players won’t dominate the website unless they can beat the good players.
It seems like a simple idea, but we’re pretty proud of the fact that you can now see which of your friends are currently playing and with one click, join their table.